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Get indexed, get ranked, get traffic

June 15, 2011 By pmhealth Leave a Comment

No one can deny that you need traffic to your website in order to succeed online. And the best kind of traffic is free traffic. So where do we get free traffic? Google and other search engines.

How do we get free traffic from Google?

You’ve experienced this process a lot of times. You load up Google or another search engine. Enter in a word or phrase you want to research. And then you visit one or more of the sites that show up. Well, the link you clicked on just send free traffic to that website owner. What need to figure out is how to get you free traffic.

You probably only visit a link or two from the first page of results. The truth is that this first page of results receives nearly all the clicks. And what’s more, the first 3 get over 70% of the clicks.

So to get any significant amount of free traffic from Google, you really need to be on the first page. To do that, you need to be “ranked” in Google’s Top 10 results. And this bring us to…

What is search engine optimization?

Search Engine Optimization means that Google thinks your site matches what people are typing into their search box. The formula Google uses to determine this is known only by Google. But there are several things that we know for sure.

Getting indexed

Before you can get ranked, Google has to first know your site exists. This is known as being “indexed.” What this means is that Google visits your site and records information about it in their database.

To get indexed, you have to help Google find your site. Links from other sites are the easiest way to accomplish this. Since some of these site will already be indexed, Google will follow the links on their pages and find you.

Use your Twitter and Facebook updates to get quick indexed links to your site. Google visits these sites many times every day. So any new links will be followed right away.

Gaining ranking

After this first hurdle, you need to start gaining ranking. Google has billions of pages indexed, so just getting into their database does not mean anyone will see you.

The 3 factors in getting ranked:

  • Content
  • Links
  • Activity

Content strategies

This is the SEO work you do on your page. You need to make sure your content matches the search terms you’re going after. The topic of this article is clearly SEO. Google knows that not just because the words search engine optimization show up. But also because other related words like traffic generation show up in it, as well.

In addition to the content on the page, other things to keep in mind are the title tags on the page, and the domain name itself. These all play a part in helping Google determine what your website is about.

Link juice

The second factor is your linking. The links coming in and the links going out are included in this. With inbound links, you want to have more coming in than going out. The more inbound links you have the better your ranking will be.

One great way to get lots of inbound links is through web 2.0 sites. To use this technique you write articles related to the topic of your websites. You have to also write several different versions of your articles. And post unique versions to lots of websites that accept articles. And the more you do the better.

Make your site active

Finally, we know that Google gives you credit for the activity on your site. You can’t just put up a page and leave it alone and expect it to rank well. Regular content updates to your site are expected. One way to keep adding new content it through RSS feeds.

Another great way to keep your page content fresh is to enable comments on it and allow others to discuss your page topic. To get comments from others, you need to get others to visit your site. An easy way to do this is from forums.

Create profiles on lots of forums about your site’s topic. Then become active in the forum. And link back to yourself in your signature file. This generates even more links back to your site. And it also gets people to your web page.

Conclusion

It’s important that you do everything listed here. However, writing a bunch of different articles on the same topic. Creating profiles on a ton of forums. And posting your content all over the web is time consuming. And the bad news is that you probably won’t do it.

Fortunately, you can get rank builder software to do all the grunt work for you. So my best advice is to automate as much of this as you can. And then you’re sure to get it done. By taking these steps you practically ensure you’ll get free traffic from Google.

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Traffic Generation Tips

May 31, 2011 By pmhealth Leave a Comment

If you’ve got traffic coming to your site, you’re 99% there. Of course you also need to have a valuable offer for your visitors – a reason for them to transact with you. Once the visitors arrive you can have them join your mailing list, purchase a product or subscribe to your RSS feed. The important thing is getting the traffic and sustaining it.

Let’s talk about how to generate traffic…

These are the best and fastest ways to get free visitors coming to your site:

  • Web 2.0 Methods
  • Article Websites
  • Video Sites

OK, so how do they work?

Web 2.0

Web 2.0 simply means the new family of websites that have user-generated content. The exciting thing about Web 2.0 sites is that you get to add your own content and it becomes part of these sites. And because of the highly interactive and popular nature of these sites, Google and other search engines “index” their content regularly. Which means the content on them gets “indexed” faster and with more weight. And any links in your content that point to your own sites count as a strong “vote” in favor of your sites – lending you credibility in the search engines. The direct traffic from the Web 2.0 sites themselves is only part of the benefit. There are many more web 2.0 traffic tactics we don’t have time to get into here, but this will get you started.

Articles Sites

The natural next topic is article marketing. Article directories fall under the category of web 2.0 sites. In typical web 2.0 fashion, article sites rely on user-generated content (i.e. your articles). Just as with the other web 2.0 sites, having your content included gives you immediate traffic and search engine ranking. And the hidden benefit here is that your reach grows as other people take your articles and put them on their blogs and sites. And because the terms of the directory say they have to include your “resource box” you get links back from all these other sites, too. If you want to generate traffic from articles follow these steps:

  • Figure out what keywords you want to go after
  • Write your article for the keywords you’ve chosen
  • Use anchor text links in the article and the “resource box”

Video Sites

Our discussion would not be complete without talking about video. Once again, this is really a sub-set of web 2.0. And just as article directories give you great SEO benefits and allow others to redistribute your content on their sites. video sharing sites give you all these same benefits. And in addition to this, because Google and the others love video so much, you can get listed for highly competitive keywords much more easily.

Here’s how to get free traffic using video…

  • Get a YouTube account
  • When people view your videos, you want them to visit your site, so turn all the other modules in your profile off
  • Put relevant “tags” in your profile
  • Make sure to include in your profile a link to your site
  • Upload at least 1 video
  • Include your keywords in the title, description and tags

In closing…

If you want to get traffic to your site, then follow the advice in this article.

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Traffic is King, but this comes FIRST

May 27, 2011 By pmhealth Leave a Comment

Let’s talk about some powerful ways to get free and automated traffic coming to your website.

Before we begin

Keyword research is really the first step in getting traffic to your website. This is because you will building your traffic funnels around specific keywords. So you need to make sure the keywords you’re targeting are worth targeting.

A couple things to keep in mind when doing keyword research:

  • Will you be able to rank for these keywords? This involves doing some competitive analysis to determine the ease of entry for each keyword
  • Are these “buying” keywords? If you don’t do your research you’ll end up with a lot of traffic that doesn’t buy from you. What you want is buyers!
  • Another thing to think about is affiliates. Generating your own customers is great – having other people do it for you is even better. This means that some of your traffic focus should be on getting affiliates to your site.

Of course, this all takes time if you plan to do it yourself. And hiring an expert is very expensive. The upside is that these two factors keep most everyone from even doing their keyword research. What I recommend is using website traffic software to save the time of doing it yourself and the money of hiring someone else. This way you get this critical step done fast and done well.

OK, now we can talk about traffic…

Now that you’ve completed your keyword research, you can begin using these keywords to get traffic to your website.

Here are a couple of clever ways to do this…

  • Something you may not have ever considered is Surveys
  • “Answer” Sites
  • Video Websites

Surveys

Here’s the thing – people love surveys. It’s human nature. You can use this fact to provide “sticky” content for other website owners. They benefit by getting free content for their site and you get a link to your site under the survey. The beauty of this is that it generates website visitors for you with no work on your part. This is a sneaky little idea that most people never even think of. The only thing you have to do is think of a novel question for your survey.

“Answer” Sites

These sites, like answers.yahoo.com are filled with people asking and answering questions for each other. But, like the surveys, that’s not why you’re going to pay attention to these sites. What you want to do is use these sites to generate traffic and leads for your business. One thing you can do is to visit sites like Craigslist and Yahoo! Answers and manually extract contact info to contact other users. But a much smarter method is to use website traffic software to do it for you. This allows you to do the things in your business that can’t be automated and let the software just give you the leads.

Video

No doubt you’re aware of YouTube and other video websites. These sites generate massive traffic and people watch over 2 billion videos a day on YouTube alone . So don’t miss out of this incredible source of free website traffic.

And don’t worry if you don’t have any idea of how to make a video. One super easy thing to do is take an article or website you’ve written. Then simply record yourself reading the text and you video the screen with a simple screen capture program. I’ve even seen software that will automatically convert an article to a video!

Summary

It’s not that hard to get traffic to your websites. Just be a creative and think outside the box a bit. And today there are tons of options for software tools that can help with every part of this process.

So, start right now and:

  • Step 1 is researching your keywords
  • Next, set up a survey or two with viral appeal
  • Take advantage of the “help” sites
  • And definitely include video sharing sites

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